SNI certification for audio video products

The Ministry of Industry has issued a new regulation of PERMENPERIN No. 75 year 2024 about the implementation of SNI mandatory for audio video products. This regulation is established to protect consumers and domestic producers from low-quality imported products. The ministerial regulation number 75 should come to effect after six months since the promulgated date of the regulation. And because the regulation has been promulgated on 2 December 2024, then the enforcement should be on 2 June 2025. Therefore, in this article we will discuss all about new regulation of SNI mandatory for audio video products.

Scope of SNI audio video products

Referring to ministerial regulation number 75, there are several types of audio video products that subjected to SNI certification. The regulation defines audio video as audio video products with a rated supply value of not more than 250V AC single phase or DC supply.

This regulation also states that SNI certification for audio video products applies to domestic and/or imported products marketed within the territory of Indonesia. Table below shows the complete list of SNI mandatory for audio video products.

Type of audio video product	Description	HS code
Television (TV)	Liquid crystal display (LCD) or Cathode ray tube (CRT) television sets with screen sizes up to 55 (fifty five) inches, excluding organic light emitting diode (OLED), quantum dot light emitting diode (QLED), quantum nano emitting diode (QNED), and mini light emitting diode (LED) television sets	8528.72.91; 8528.72.92; 8528.72.99
Disc player	Digital versatile disc (DVD) disc players and blu-ray disc players, including combinations of digital versatile discs and combinations with blu-ray players, which stand alone and are not parts or components of other products	8521.90.19; 8521.90.99
Head unit	Car head units or car tapes, including cassette players, optical discs, and other digital audio video formats, excluding car tapes contained in cars that are imported as a whole	8527.21.00; 8527.29.00
Speaker	Active speakers, stand alone and are not parts or components of other products	8518.21.10; 8518.21.90; 8518.22.10; 8518.22.90; 8518.29.90
Set top box (STB)	Set top boxes for television sets, including digital receivers for satellite, terrestrial, and cable	8528.71.11

SNI conformity assessment

The implementation of SNI mandatory for audio video products is carried out through conformity assessment activities based on certification system type 5 (five) or type 1n (one n). Conformity assessment for SNI certification under type 5 is carried out based on two main stages below:

• Factory audit: SNI certification for type 5 (five) requires audit of production site and implementation of quality management systems in accordance with ISO 9001:2015.
• Sample testing: SNI certification type 5 (five) requires a quality conformity testing based on applicable SNI testing standards.

Meanwhile, conformity assessment for SNI certification under type 1n (one n) is carried out based on two main stages below:

• Application review: SNI certification for type 1n (one n) is carried out on audio video samples taken from each lot or batch production.
• Sample testing: SNI certification type 1n (one n) also requires a quality conformity testing based on applicable SNI testing standards.

Both factory audit and sample testing must be carried out by appointed LSPro and testing laboratory. The appointment of LSPro and testing laboratory is regulated in different ministerial decree. The results of conformity assessment process is stated in the form of SNI Certificate.

SNI certificate holders

Basically, there is no significant change for SNI certificate holders in this new regulation. SNI certificates can still only be owned by:

• Local manufacturer companies
• Foreign manufacturers

SNI certificate is issued to local manufacturer company or foreign manufacturer for one production site only. In the case there is a brand cooperation or maclon, the SNI certificate is issued to local manufacturer company or foreign manufacturer that receiving the brand cooperation or maclon for each brand cooperation or maclon provider.

Based on the new regulation, certificate holders can list more than one brand in one SNI certificate. The SNI certificate under type 5 (five) is valid for 5 (five) years from the issuance date of SNI certificate. Meanwhile, SNI certificate under type 1n (one n) is valid per lot or batch production only.

Local manufacturer companies as certificate holder

Here are several requirements if a local manufacturer company wants to be SNI certificate holder for SNI mandatory audio video products:

1. Having a business license in the industrial sector according to the scope of KBLI 26399, KBLI 26410, KBLI 26420, and/or KBLI 26490.
2. Local manufacturer companies should have their own brand for audio video class class 9 (nine) registered in the Directorate General of Intellectual Property.
3. Having production facilities at least in the form of product assembly facilities and marking facilities.
4. Having test equipment at least in the form of dielectric strength test equipment, functional test equipment, and earth continuity test equipment.
5. Implementing the quality management system of ISO 9001:2015.
6. Local manufacturer companies must have a SIINas account.

Foreign manufacturers as certificate holder

Here are several requirements if a foreign manufacturer company wants to be SNI certificate holder for SNI mandatory audio video products:

1. Conducting business activities in audio video industry.
2. Foreign manufacturers should have their own brand for audio video class 9 (nine) issued registered in the Directorate General of Intellectual Property.
3. Having production facilities at least in the form of product assembly and marking facilities.
4. Having test equipment at least in the form of dielectric strength, functional and earth continuity test equipment.
5. Implementing the quality management system of ISO 9001:2015.
6. Having an official representative company in Indonesia.

Official representative company is a new requirement for SNI audio video products. Here are several requirements if a local Indonesian company wants to be an official representative company of a foreign manufacturer:

1. Official representative company must be appointed by foreign manufacturers proven by a notarial deed.
2. Official representative obtain right to use and be responsible for the brand of audio video class 9 (nine) from foreign manufacturers proven by registration of the license agreement in the Directorate General of Intellectual Property.
3. Official representatives should control warehouses located in the same city or district proven by the warehouse registration number.
4. Official representative company can act as a local importer company for audio video products produced by foreign manufacturers.
5. Official representative company must have a SIINas account.

Please note that an official representative company can only represent 1 (one) foreign manufacturer company. Official representative company will able to represent more than 1 (one) foreign manufacturers only if both official representative company and foreign manufacturer come from the same parent company. The parent company have to conduct business activities in audio video industry and also own shares in subsidiaries. If official representative company does not act as importer company, then the official representative company appoint more than 1 (one) importer company.

Maclon case for SNI audio video products

Based on new regulation of SNI audio video products, there is new requirements if audio video products produced by OEM/ODM factories or also known as maclon. In the case there is a brand cooperation or maclon, the SNI certificate for the cooperated brand is owned by local manufacturer companies or foreign manufacturers that receiving the brand cooperation or maclon.

The brand cooperation or maclon can be carried out if both provider and recipient already have their own SNI certificate for their own brands. In addition, the brand cooperation or maclon recipient also need to obtain a license to produce audio video products under the brand name of brand cooperation or maclon provider.

In the case both provider and recipient of brand cooperation or maclon are located outside of Indonesia, then both provider and recipient must have an official representative in Indonesia. If foreign manufacturers as brand owner insist on certifying audio video products manufactured by maclon factories that do not have SNI certificate, it can not be processed because it against regulation.

Procedures for obtaining SNI certificates

Applications for SNI certification are submitted by local manufacturer or official representative companies electronically on SIINas system. If there is more than 1 (one) production site of the audio video products, then applicants need to submit different SNI applications for each production site. Here are steps that need to be completed by applicants on their SIINas system:

1. Inputting data by filling out the application form.
2. Selecting the SNI category to be submitted for conformity assessment.
3. Selecting the LSPro that will conduct the conformity assessment.
4. Uploading brand certificate for audio video class 9 (nine) issued by the Directorate General of Intellectual Property.
5. Uploading other supporting documents.

Because there are many supporting documents that need to be submitted, so it is better to prepare all supporting documents first before arrange the SNI application on SIINas. Here are the list supporting documents need to be prepared for SNI mandatory audio video products:

1. Application letter printed through SIINas and signed by the director of the local manufacturer or official representative companies.
2. Copy of the company’s deed of establishment and its amendments from the local manufacturer or official representative companies.
3. Copy of business license with the scope of business activities of the audio video industry with KBLI 26399, KBLI 26410, KBLI 26420, and/or KBLI 26490 for local manufacturer companies.
4. Certificate quality management system of ISO 9001:2015.
5. Statement letter printed through SIINas and signed by the director of the local manufacturer or official representative companies.
6. Production process flow diagram.
7. Information of audio video products including product type, brand, and type/model.
8. List of product group.
9. List of critical components containing information on component name, brand, type, specifications/values, reference standards, and name of certification body/testing body.
10. Certificates and/or test reports for critical components according to IEC standards or equivalent.
11. SNI certificate for cord cables and plugs if the audio video products have and sell with cord cables and plugs.
12. List of production facilities and testing equipment.
13. List of product quality control from raw materials to final products.
14. Illustration of affixing the SNI mark.
15. List of documented information according to ISO 9001:2015.
16. Organizational structure.
17. Business process.

Conclusion

The SNI certification process for audio video products is now more complicated than old certification process. Therefore, it is crucial for manufacturers or local representative companies to understand the process for issuing SNI certificates based on the new ministerial regulation number 75. If you have any questions about SNI certification for audio video products, please don’t hesitate to contact us by sending an inquiry to info@narmadi.com.